What is

USER-GENERATED CONTENT

and why to use it?

Authentic

customers reviews

We started to talk about user-generated content after a video created by Trinidad Sandoval showing the incredible effects of a Peter Thomas Roth eye cream. The video went viral and the brand sold the equivalent of six months of sales in less than a week.

User-generated Content (UGC) is brand-specific content created by customers, publishes on social media or other channels and that comes in many forms: images, videos, reviews and testimonials.

85%

of marketers say UGC is more influential than content made by brands directly, according Adweek’s study.

Increased

brand trust & notoriety

Marketers and customers agree that peer-influencers are more effective than any other marketing method to increase brand sales. User-generated content brings trust to the relationship with a brand audience.

  • User-generated content is made by human beings, percieved like a neighbor or a good friend sharing his or he honest review about a product.

  • The only limit to user-generated content creation is the creativity of the content creator.

  • The relation between the results and the costs of a user-generated campaign is the most interesting one when speaking about product marketing strategy.

A UGC creator brings:

  • Authenticity

    UGC creators know what tone to adopt, which benefits to showcase and how to catch the attention of a brand audience. They master the strategy of impacting their buying decision and increase your conversion rate on social media.

  • Engagement

    UGC creators are expert in creating content that resonate with a brand audience. They can drive higher levels of engagement by attracting, captivating, and encouraging consumers to interact with their content.

  • Creativity

    UGC creators are aware of the social media trends and how to leverage them to create engagetent. They can bring new perspectives to the table when speaking about promoting a product or service on various channels.