Nowadays, the challenge lies in crafting advertising short-form videos that hook the audience, is not sell-pushy and still converts viewers into buyers ; UGC tends to bring to life existing users testimonials, known for their conversion power and I act as one of them for your brand.
PAID CAMPAIGNS
UGC FOR
For this brief, the objective was to highlight the time you have to spend with the product to get the best results, and I pitched the idea of a “princess passenger” inspired video.
This concept got amazing feedbacks and the first version got the following results :
1.3M Impressions
15K clicks on link
CTR of 1.22%
The concept is currently being replicated on the Italian market.